We aim to be at the forefront of all areas in which we operate. We work with the motivation to offer the best by working hard and constantly improving ourselves. We strive to create value for all our business partners and consumers by adopting an understanding of respectful competition in line with our company's values.

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We see innovation as one of the important tools of sustainability, and we aim to understand our consumers and respond to their wishes and needs through innovation. In this direction, we develop new products and carry out improvement projects on existing products without compromising our quality policy. We keep innovation at the center of our work, not only for consumer satisfaction, but also for fulfilling our responsibilities regarding environmental and social sustainability.

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In order to achieve our sustainability goals, we are working to increase the innovation culture within the company. Together with our experienced R&D staff, we develop new products with the contribution of all our units, from marketing to production, from the supply chain to the end consumer, with an innovative perspective.